Project Status: Underway – with funding from the Maine Community Foundation and the Maine Highlands Tourism Region. See report for summer surveying below (September 2014)!
Description: The plan for the Katahdin Woods & Waters Scenic Byway notes a lack of useful information relating to tourism market opportunities for the Katahdin area. The plan itself focuses on improving customer satisfaction as the key to future tourism development success. The Partnership has launched a modest market study based on the Net Promoter Score approach to measure and track visitor satisfaction.
- Net Promoter Score Outline
- Winter Visitor Surveying: Report, March 26, 2013, Map of Respondents
- Summer Visitor Surveying: Report, September 2013, Map of Respondents
- Summer Visitor Surveying: Report, September 2014, Map of Respondents
Project Contact: firstname.lastname@example.org