Development of the interpretative plan will identify specific items to assist visitors and improve the quality of the byway traveler’s experience along the Byway. The materials will not only tell the stories of the region including its Native American heritage, Henry David Thoreau’s travels, the importance of logging and papermaking, river-driving lore, and the formation of Baxter State Park, but also provide detailed way-finding and traveler information.
This project will begin to create a detailed storyboard for the Byway with thematic elements meant to provide a seamless experience and to entice the traveler to see more of the Byway. The plan will weave together five of the possible six Scenic Byway intrinsic qualities, whether it is through the story of the Wabanaki Indians, Henry David Thoreau’s travels in the area, or papermaking. The traveler will be able to use the proposed website to research any part of the Byway including what there is to do, what to expect in the surrounding woodlands such as Baxter State Park, and links to places they can stay during their visit.
The first step in developing the Byway website involves interpretive planning, research, and development of the Katahdin Woods & Waters Scenic Byway’s intrinsic qualities. The results of this first step will provide the thematic foundation for website development, interpretive panels, kiosk signage, stylized maps, and brochures. In this way, the respective media are not projects to be developed unto themselves, per se, but each is a component of the Byway’s comprehensive marketing communications strategy.
The ultimate purpose of the website will be to promote travel along the Katahdin Woods & Waters Scenic Byway; to engage travelers by providing easy access to information about the Scenic Byway and the Katahdin region’s tourism assets during the investigative stage of their vacation planning and entice them to visit. The Katahdin Woods & Waters Scenic Byway website is being developed in tandem with the interpretive plan.